A Guide to Creative Brainstorming. Whether you are seeking new ideas for a product, advertising campaign, party theme, fundraiser, or employee incentive program, this system of brainstorming will provide you with the tools for unlimited creativity. This book explains how to SPARK your creativity by using virtually everything around you to inspire new and unique ideas.
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This book takes a look at the emotional associations that accompany each method of advertising. Full of stories, examples, and plenty of humor, the content will train you how to incorporate the SPARK into all of your advertising and marketing efforts. The bonus is the Do-it-Yourself Strategy plan section, filled with worksheets and prompts to help you identify your business and its needs based on the SPARK system.
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This book is filled with hilarious stories of customer service went wrong, as well as tried and true principles of great customer service. It features a Do-It-Yourself Strategy Plan section, filled with worksheets on how to “Mystery Shop “ your own company and identify both its weaknesses and strengths to further improve the service level offered to customers.
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This book covers various styles of management and offers creative techniques on incorporating the SPARK into your leadership. The last section contains a Do-it-yourself Strategy Plan to help owners and managers identify what kinds of management styles are present and needed to motivate employees toward a more successful operation.
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“I recently saw Ms. Barney speak at the Service World Expo in Las Vegas. I was very impressed with Stephanie and her presentation. She was a very dynamic and informative speaker who kept my attention the entire time. She was able to deliver very practical and smart advice in a way that was fun and engaging and I hope to have the opportunity to see her at more events in the future” James Barras, Owner/A Professional Heating and Cooling, Hammond, LA
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