Keynotes For Trade Contractors

FINDERS KEEPERS: RECRUITING AND RETAINING THE BEST TECHNICIANS

This keynote focuses on helping business owners acquire top notch employees who are compatible with the service industry model.  Locating experienced technicians who can utilize pricing systems like Flat Rate, as well as adhere to policies designed for generating credibility with clients is often a difficult task.  Stephanie uncovers the secrets to reading applications, checking references, and asking well worded questions during an interview to identify strengths and weaknesses. Her decade of experience in the service industry provides great insight on why each aspect of the hiring process is crucial to becoming a healthy and profitable company.

 

GET OUT OF YOUR TRUCK, SCHMUCK! : HOW TO NETWORK FOR GREATER PROFITABILITY

This is the Networking 101 for contractors, who are often more comfortable in their trucks or on jobsites than at luncheons and meetings.  This presentation focuses on an entertaining list of ‘DOs and DON’Ts’ for networking at different types of functions, including dress, body language, and topics of conversation.  Learn how to overcome the awkwardness of meeting strangers, how to make a positive lasting impression, and how to purposefully seek out great business connections. These ‘must-have’ networking skills will improve your reputation and grow your customer base.

 

SALES SKILLS: THE MOST IMPORTANT TOOL IN YOUR BAG

In this keynote, Stephanie identifies the need for utilizing ‘sales troubleshooting skills’ in much the same way technicians utilize their tools and experience to troubleshoot and resolve problems. She focuses on sales techniques that are easy to implement and geared towards the service industry.  Skills like isolating objections, understanding verbal and visual buying cues, and using the right questions to help close the sale. She explains the importance of building credibility and trust through positive ‘image marketing’ and how that in turn creates an increase in sales and profitability.

 

FIVE CONTRACTOR PITFALLS:  RECOGNIZING THE HABITS THAT COULD BANKRUPT YOUR BUSINESS

Most contracting businesses that fail do so a result of five very common mistakes.  This seminar parallels the ‘game’ of business to that of a video game, and shows why the trial and error method of learning often results in “Game Over” for contractors. This keynote focuses on how indentifying and understanding pitfalls early will lead to longevity and profitability.  Learning how to manage issues like collections, proper pricing, and marketing wisely will be discussed, as well as a few surprises that will even boost the success of experienced contractors.

 

MAGIC IN MANAGEMENT: WORKING WITH DIFFICULT PERSONALITIES

Often some of your best employees have the most difficult personalities to work with.  Learn how to manage Complaining Carl, Resistant Roger, Gossiping Gail, and many others in this seminar.  You will laugh and learn as you recognize many familiar personalities, while obtaining effective techniques to motivate employees and regulate undesirable behaviors.  What you will take away from this seminar:

• An understanding of various personality styles
• How to communicate appropriately with each one
• The tools to improve employee productivity, which will increase profitability

 

THE INVISIBLE CONTRACTOR:  BECOMING VISIBLE TO YOUR POTENTIAL CUSTOMERS

When a customer is looking for your business but they can’t find you, you are invisible.  This keynote sheds some light on the many simple ways of being ‘visible’ that contractors often overlook when advertising their business.  Everything from internet marketing to how you handle incoming phone calls will be covered (from the customer’s point of view) in this entertaining seminar.  Learn how putting a few necessary pieces in place will help your customers connect with you every time, because if they can’t find you, they will spend their money with someone else.

Click Here Download Stephanie's Speaking agreement PDF     “I recently saw Ms. Barney speak at the Service World Expo in Las Vegas. I was very impressed with Stephanie and her presentation.  She was a very dynamic and informative speaker who kept my attention the entire time.  She was able to deliver very practical and smart advice in a way that was fun and engaging and I hope to have the opportunity to see her at more events in the future”   James Barras, Owner/A Professional Heating and Cooling, Hammond, LA     "…an effective communicator with a strategic message that will improve a businesse's marketing and communications efforts." –Rob Dixon, Springfield, MO"         Click Here For Books!